BLOG January 30, 2018

Market Your Small Business With These Social Media Marketing Tactics

Do you spend a lot of time on social media and then have to justify it to your clients? It might be because you are not showing small businesses the full potential of what an effective tool social media really is. If you can show your clients how to move to the front in a field of competition, they will start paying attention. Social media is fantastic for engagement and building awareness, but are there benefits beyond that?

Social media marketing can help startups and small businesses solve a lot of issues. If paid search advertising is not working for some reason you may need to look at more than keyword targeting. Facebook offers detailed targeting which allows you to focus on the specifics of customers which include demographic categories, behaviour categories and interest categories. You can also use Facebook ads to target potential customers who have visited your page, email subscribers and other customers in different databases.

There are multiple social networks that can be used by businesses, however, we all have our favourites. What do you spend most of your time on? Facebook, Twitter, LinkedIn? Invest in a variety of social media platforms, depending on the industry and brand yourself to potential customers and start building your base.

At least one post per day needs to go up, and a few every week. This may sound challenging, but a social media agency can schedule your posts across multiple networks using the latest techniques and technology. For most businesses, Twitter and Facebook are top priority and if you can update these platforms several times a week, your customers will start noticing.

You can also use social media to promote content. If you have well written, original and authentic content that no one is reading, you are wasting your valuable time. Social media is a great platform to publish content that reaches a wide audience. The content should be intriguing, interesting and entertaining and something that grabs the attention of your audience. When you publish similar content a few times a week, you will have a ready-made audience anticipating the next piece.

There is nothing quite like social media to help you provide excellent customer service. You get to engage and interact closely with your customers. It is all done in real-time and that makes the experience memorable. If you spend some time taking an interest in your customers they will appreciate your gesture and feel encouraged to become loyal to the business. People like fast communication, and in the case of businesses they want to get a reply quickly, If not, they will move onto something else.

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