What Is Your Long Term Social Media Marketing Plan?
While marketers understand social media platforms are crucial to engaging with customers, many don’t have a long term social media marketing plan. There may be a strategy in place which is rarely followed or reviewed. Most marketers have a haphazard relationship with social media. Social media takes time and commitment, it requires hard work in the beginning. And you cannot relax just because you got yourself a few thousand followers. It is an on-going process and your followers expect to see something new everyday. Remember, people’s attention span is short and they get bored quickly. If your social media profile is not keeping their attention they will just as easily move on, most likely to your competition.
Here’s what a social media agency will need to do to create a long term strategy for your social media platforms.
Always think of your followers
The key to the success of your social media platforms are your followers. You need to give them a voice and let them be heard. Engage with your followers at every opportunity and build a community they feel proud to be a part of. This is not just about discussing your product or service, it is also to discuss their views, opinions and interests.
Content should be unique
Share unique and authentic content. It should be and sound epic. Content should have meaning and purpose and allow followers to gain helpful insight on the topics you are trying to promote.
Have a consistent voice across all social media profiles. With numerous followers on different platforms you want your brand voice to remain consistent. You cannot send one message to one group of followers and a completely different message to another group. While you may have multiple platforms, having a consistent voice matters in the long run. Consistency will lead to trust and credibility. Your followers will learn to trust, the more they have access to you. And eventually this is what you want. When people trust you, they will buy from you.
Measure your results
Having a long term social media marketing strategy is great, but not knowing how well it is performing will not serve your brand. You need to measure the results. Performance matters, and the only way you know if your strategy has worked is by measuring the result.