What You Need To Know About Conversion On Social Media
So you’ve got a decent following on your company’s social media platforms. You engage with your audience, they respond positively and they seem to like what you provide. What is next, you wonder. Can you take this relatively mundane engagement to the next level? How can your social media company drive conversion using social media?
If you want to use social media platforms to generate leads for your business then you need to incorporate it as a part of your overall marketing strategy. It should become a platform that distributes not just promotional items and material but also high quality, authentic and fresh content. It is also not just about the content that you distribute but how you format it on each platform.
Social media is a collective, but Facebook, Twitter, LinkedIn and Instagram are all separate platforms. They attract different audiences. How you distribute your message across all these platforms makes a difference on how receptive your audience is to the message. If you want your audience to notice, you need to make the effort to craft a thoughtful and well meaning message. The content you promote should be unique and entertaining to each platform. For instance, a certain style and language that works for Facebook may not necessarily work on Tumblr.
Many businesses use social media channels as a way to post links. While providing links to your content is important, you should be doing so much more as part of your overall social media strategy. Yes, you can use your social media platforms as RSS feeds but there are so many other benefits it can bring to your business you may be missing out on. Each platform is unique with an authentic audience that you need to capture the attention of, so do things in a unique and fresh way so that your audience’s interest is the driving factor.
How do you generate clicks and track results on social media? Google Analytics will help you keep track of leads and conversions. In addition, there are many effective social media tracking parameters nowadays you can use to know how much of traffic your platforms bring, and out of them how many people convert and become customers.
Here are some bonus hacks to generate more leads.
Tweet your content to influencers directly but only if it is relevant to them
If you have established relationships with influencers ask them to tweet to their followers
Tag influencers relevant to the topic, whenever you post content on social media
Post your content in communities and groups like Google groups and LinkedIn