Brands That Are Doing Well On social media, And What You Can Learn From Them
While many people are quick to point out the common mistakes businesses make on social media, there doesn’t seem to be anyone looking at the great job some companies do. Yes, mistakes impact your brand in a negative light. However, just this once let’s look at some brilliantly run social media pages of big businesses.
Denny’s or America’s Diner
Social media presence on Denny’s is quite different. It says whatever pleases them on social media even if it doesn’t necessarily pertain to the diner itself. The posts are fun and silly, they never sound forced or corporate. These unforced and spontaneous posts resonate with people, especially younger folks.
It seems everyone is watching Netflix these days. From Orange is the New Black to House of Cards to even Gypsy, Netflix has pushed cable TV to the forefront of people’s minds. Its social media presence is no different. While it has a plethora of data, the company understands this data is not always of use to viewers. Instead it sticks to famous quotes, gifs and videos on exactly what audiences feel about their favourite shows.
Oreo churns out the most unique and original content relevant to its sites. It creates amazingly unique content and this draws millions of people to its social media profile pages. Follow Oreo and get acquainted with their posts to find out what originality really looks like.
How does toilet paper roll have such an impact? After all, it is no delicious cookies or streaming television, yet Charmin makes toilet paper seem interesting. They do not make excuses that their product does not look or appear as great, in fact, they make it greater than most products out there. Their social media strategy is a killer. The company comes up with brilliant ways to keep their followers engaged on toilet paper.
Dove is all about beauty products for women. This is not just a nice tagline, it is more than that. The goal is to make women feel more beautiful about their real selves. The social media strategy aims to talk about real women, making all women feel included and creating products to help women realize their beauty potential.