BLOG January 30, 2018

Avoid Common Social Media Mistakes Made By Businesses

Social media is a vital part of a business’ online marketing efforts. However, social media is still relatively new. Businesses should have official social media accounts but what can you do to get the best kind of attention. Not everyone is a social media expert. Some businesses take on a social media agency for this very reason. There are some serious mistakes that marketers can make which may cost you credibility online. These can be avoided, although it takes a little more effort.

Personal information should be avoided

Social media accounts should be accessible but not made to be personal. You are a professional company and as much as you engage and interact with your customers, a healthy balance should be maintained. Not that your social media accounts should be generic. But if you get too personal with your updates that it sounds cringe-worthy you are not doing the business any favours. For instance, you can tweet, ‘feeling a little out of sorts today, apologies for not responding immediately’. This is perfectly acceptable. If you go into detail about a shellfish dinner last night that disagreed with you, that is too much.

Minimize self-promotion

There is an acceptable level of self-promotion on company social media accounts. People expect it, this is fine. And on professional social media accounts you regularly see promotional material. The problem is when it becomes equivalent to spam and all you see is promotional material. This can alienate your customers and in most instances, they may unfollow you or unsubscribe. Think about your audience and what might interest them. As much as you promote your product and service, you can also converse on topics that are useful to them.

Increase engagement

How often do you engage with your followers? Do you reply when they ask questions? Do you solve their issues immediately? If you don’t, this is a good opportunity you are missing put on. The best corporate social media accounts have built a community and frequently engage with their followers.

No proper plan

Too many businesses have no proper social media plan. They do not know what they are doing. You need an effective social media strategy that a social media company can put together. Who will manage your platforms? Who will be directing social media posts? You cannot put random thoughts online, everything is misinterpreted and misconstrued these days. With a solid plan in sight, you can see what works and what goals will determine the best possible outcome.

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