BLOG March 9, 2017

4 Tips To Get Your Business Noticed Using SEO

search engine optimization

Let’s be honest, once you start the game you don’t want the rules to change in the middle of it. You want everything to remain the same, this is makes it easier to play the game. Google keeps updating algorithms and sending marketers into a scurrying panic every time. Viewed one way, small to medium size businesses can face problems when rules are changed mid way through the game. Small businesses don’t have the same budget as big corporations. What you need to keep in mind is SEO and business intelligence will help you stay on track and even get ahead. It is time to follow these SEO practices.

Why content plays such a major role?

Content is the biggest king and no one can kill it. Google prioritizes fresh and compelling content in its search engine rankings. If you want your business to appear on top of the rankings, you need fresh and authentic content. Your content cannot be made up of fillers and keywords. It should be real world content; you know the kind of content real people read. If your content can attract its target audience, it will improve its search engine rankings.

Monitor rankings

Get your SEO Company to monitor your rankings regularly. Have some of the pages gone up since of late? Have others gone down? What are the reasons? Review these pages according to the specifications provided by Google. You can also review traffic logs to observe any changes that might have taken place.

Is it mobile friendly?

It is time to make your website mobile friendly. Google is known to penalize websites that don’t have mobile friendly features. If you are a small to medium size business, the last thing you want is to get penalized. You have to stay on top of these frequently changing algorithms. It is time to embrace the small screen. Mobile searches have increased in the past two years, and if your website is not mobile friendly you not only lose your ranking but you also lose potential customers.

How about additional features?

Your SEO agency can keep watch for additional changes. Google will always be putting out new changes and business owners need to watch out for them. Access the search console so that you can keep track of keywords. Do this often because Google archives last for 90 days.

Each time additional changes are introduced you may find a change in your rankings. Do not panic, this is temporary. That is until you make sense of the new algorithms and apply it to your business website. Adapt to change quickly, this is one of the most important services you can do for your business. Businesses cannot remain static for too long. It has to roll with the times. Changing rules halfway may not seem so bad after all.

 

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