Can Your Small Business Become A Success With Instagram
June 27, 2017
Article Overview10min read
Decades ago there were no phones used as cameras or selfie sticks. It’s been several years or so since we’ve come from there although it certainly feels longer. It feels like this was the way of life long before that. Today visuals are a part of social interactions whether it is sending a quick photo to a friend or scanning through your newsfeed. Visual content on social media has also risen and the impact of it can be felt across all social media networks, none so truer than Instagram.
Nowadays, you find brands scrambling to figure out how best to use Instagram and other social media networks to its benefit. The rise of Instagram has been astronomical. It is massive because people are connected through visual content. Visual creative is one of the most powerful ways to capture the attention of people, and retain it. With such immense opportunities brands are racing to capitalize on it, particularly small businesses. If you are wondering whether Instagram photos convert, yes they do. You need to build an Instagram advertising strategy and know how to use Instagram photos for marketing.
How do you create the right image for your users? First, identify your audience and learn what they like to see. You need to make use of the power of visual content if you are hoping to have a memorable impact.
Second you can increase cross channel engagement by using Instagram to connect your customers across different channels. For instance, if you display photos on your website and have customers who browse through the site who may not be Instagram followers, when they come across Instagram photos they may very well click on your Instagram profile to check it out. In turn they may start following you immediately or re-connect with you at a later date.
Social media marketing is not always about working hard, it is also about playing smart. Re-purpose your marketing material. Re-purpose your photos and use them not just on Instagram but other sites as well. This saves you the trouble of needing more content each time you want to post something.
Build a community that stays engaged and keeps coming back for more. People get engaged when they see super charged photos. Instagram is the most engaged social media platform at the moment. Additionally, visual content gives your audience a repeated chance to come back for more purchases. If someone follows you, for instance, and they see your brand regularly on their newsfeed, they are likely to buy from you.
Don’t advertise blindly. Know ahead how your visual content will perform with an audience. Test versions of your images and see which ones perform better, which ones garner more attention and which builds more trust and drives more sales.