How Instagram Is Changing Businesses In The Modern World
March 23, 2017
Article Overview10min read
As it is evident to everyone, Instagram has become a social phenomenon since it was first introduced to the world several years ago. It has high levels of engagement compared to Facebook and has seen a steady increase in the number of active users every month. It has also made considerable impact on businesses and corporations bringing more and more new people to the fold. This has led to brands to prefer Instagram over other social media networks. Instagram brings something different to the table. We have seen social media platforms becoming more and more commercialized these days. Instagram has stayed the same; it is mostly used for social interaction and nothing else.
Truth be told, businesses are taking advantage of the nature of Instagram. It is a great way to connect to the younger demographic. The interaction is mostly visual and creative, and with its recent expansion Instagram offers paid advertisements for businesses, which is recent statistics have predicted will be used much more in the coming years.
Instagram lets businesses be creative. Videos can be done with elaborate animation. It doesn’t have to be limited to showing an office building sign or a static photo, instead a short clip art, even a tutorial, promotional offers, company giveaways, discounts and customer testimonials can be viewed.
Instagram advertising has now joined up with short videos, providing businesses with a platform to showcase your product, service, campaign, behind the scenes, interviews and personal moments in the workplace. Videos are now 60 seconds long, from the original 15 second video that was initially allowed. This gives businesses an opportunity to showcase your brand personality, its benefits and features of your products or services.
Instagram marketing has grown dramatically in the last few years. It has become the popular platform for followers and fans to engage with their favorite brand, business, celebrity, athlete and even friends. The more your business posts photos and videos of your brand, the more familiar it becomes to your followers. Instagram helps build brand recognition.
It is also a great platform to engage with your fans more closely by getting to know them beyond their interest in your business. The more you interact and communicate with your followers, the higher the opportunity you have to turn them into loyal customers. Remember, followers are known to test the water before actually giving in to becoming part of the loyal base. They want to know they are valued as not just a buyer, but also as a person. Show an interest in your followers, ask questions, give them little things to do like send in a favorite photo or video and communicate with them on a regular basis.