The Secret Side To Google AdWords
September 13, 2017
Article Overview10min read
Many marketers use PPC marketing to generate leads and sales which may have led you to notice an increase in keyword competition. This has resulted in many marketers dropping the idea of Google Adwords altogether. However, you should not be quick to make such a decision, there is much to gain from this type of marketing.
At the same time, Google AdWords video has made its way to marketers and this discovery has presented a massive opportunity to marketers. With Google AdWords video there is less competition and cheaper keywords. Now all this probably sounds good. You still need to get it right, however, here’s what you need to know.
Google AdWords video allows you to showcase video ads on YouTube search results. These videos are displayed before, during or after the main YouTube video. You can effectively and efficiently reach your audience through demographic targeting. The targeting options can be gender, age and interests, fairly basic but still very useful. The biggest advantage of AdWords videos is you get to control who will see it.
There are 3 types of AdWords videos you can use to target your audience.
Google TrueView are videos which are charged when viewed by the user. The biggest advantage is advertisers provide feedback on the users, for instance, who they are, what are they watching and where they are coming from? The information you receive from TrueView will make it easier for you make better informed targeting decisions based on keywords and phrases. The more you review this data, the less you will have to pay per click over time.
In Stream videos
These videos are played at the start, middle or end of the main YouTube video. Viewers are given the option of skipping the video after several seconds. In the instance of a longer video, you are charged only if the video reaches 30 seconds. If it is a shorter video, the entire video will need to be run for any charges to be included.
In Search videos
These videos are when users search specific keywords and videos are displayed, however, the viewer has to click on the video for any charges to apply.
In order to select the most useful video for your business it goes without saying, it should be eye-catching, interesting and done well.