Why Some Companies Are Successful At Google Adwords, And How They Do It
June 14, 2017
Article Overview10min read
Some businesses are able to phenomenally crush their competition when it comes to displaying Google Ads. What does it take for people to click? The headline takes up 25 characters, the text takes 70 characters and the display URL is made up of 35 characters. This is all the space you get.
Let’s look at the top factors to make your Google AdWords management strategy a success.
Use a Lot of Numbers
Successful Google AdWords ads use a lot of numbers. Words and letters are broken up making it stand together yet somehow separate from each other. This makes the ad visually creative. It also gives a sense of genuineness to the ad, for instance, like 100% money back guarantee with an original logo gives customers the idea that this is something authentic and credible. When you include a price, people know what they are getting into.
Make a Great Offer
Make your offer intriguing and irresistible. When people are tempted they usually give in, in general, buyers don’t hold back. The offer should be compelling with custom made logos. For instance, you can say $49.90, now on sale, with 100% money back. A fantastic offer can even overcome obstacles that may be visible in your web page or landing page.
A clear Call to Action
Do not blubber on the call to action request. Be precise and clear. Let people understand exactly what they are supposed to do. Do not confuse them, neither should you offer too many choices.
Make your offer believable. You already did the, it is valuable bit. Now, you need to make people believe in your offer just as much as you do. The offer should not be too good to be true, this instantly makes people skeptical. And remember, people are more intelligent and well informed about offers and deals on the internet. They are far more cautious than in the past. For instance, if you are giving a steep discount you need to let your customers know the reason behind it. It can be that you are opening a new store or an end of year sale.
Compelling Landing Page
Create a landing page to display the Google ad. This page should be dedicated to the ad alone, do not confuse it with your homepage. The goal is to reassure your prospect they are taking the right path. The homepage will leave them confused with the other bits of information completely unrelated to the ad. A landing page, on the other hand, will give the ad relevancy, emphasis and a higher chance of getting clicked on.