The Essentials Of PPC Advertising For Startup Marketers
June 14, 2017
Article Overview10min read
If you are a startup business you know how overwhelming it can be to setup up anything, leave alone a PPC advertising campaign. There are countless factors to consider, and one of the main concerns being your budget which is never enough. Many new businesses forego effective ad marketing because of financial constraints. However, with thoughtful planning and careful consideration any startup can get a PPC advertising campaign off the ground.
The most logical place to start is at the end. You may think it is counter-intuitive, but it makes the most sense. What do you plan to accomplish from PPC advertising? Here are some questions to consider when setting it up. What are your overall business goals? Does the campaign align with it? What do you do differently? Who is your audience, and what do your prospective customers expect?
Answer these questions specifically before getting started on the campaign, invest some time to look at the nitty gritty details and hash everything out before moving further down the line.
Build a comprehensive list of keywords. Learn to use long tail keywords as they are more competitive and cost effective. Once you’ve understood how the questions above impact the overall business terms, you can do some research to figure out which keywords your audience will enter when searching for a product or service. Cater to this specificity. This is your target niche. These are the people who will have an interest in what you have to offer.
Know whom you are competing against. Do not walk into the lion’s den without arming yourself. Are your competitors using any keywords you may have missed out on? How are their web pages different? What about their ads, what acquisition tactics are they using? Learn to differentiate competitors from the ones that pose a genuine threat to the more harmless ones that seem to just float by.
Track your conversions from the start of the campaign. Measure the success, it is only then you know what to do better the next time around. Which ads led to conversions, and which ones didn’t? Which ads got the clicks, impressions and the customers? This is your target audience, and from this point onward you need to adjust to their specific requirements.