Want To Expand Your Audience? Use Google Ads
September 19, 2017
Article Overview10min read
It seems every marketer is on paid search. Google AdWords has become the norm. This concept may be confusing to businesses just starting out. You may need help in the form of a Google AdWords agency. The question is where do you start?
The truth is your campaign needs customers and acquiring customers will cost you money. However, you need to know how to balance your spending. There are plenty of ways to keep track of your budget. When it comes to advertising, whether you want to pay for a TV or radio spot or even publish a press release in the paper it will cost you money. Google adwords is a measurable form of marketing so create a budget you are comfortable with, spend money, test your ad and see what works and what doesn’t.
Many people think paid marketing is about all about paying to drive clicks to your website. While the essence of this is true it also means you should get return on investment. It is about understanding your customer, how your offer can attract them and then determine how much needs to be spent on each click. Listen to the signals whether it is the bounce rate or desired conversions. Which is higher? If it is the bounce rate you should know there is something misplaced about your Google ad. While a bounce rate is to be expected, the conversion rate needs to be overwhelmingly high.
It is not just about spending money on customer acquisition, with it you need to acquire data. The data that you receive is the information you need to develop an effective online marketing strategy to reach your audience.
Your offer needs to be believable. Even the most beautiful language in the world will be in vain if people don’t believe what they read. Craft your ad and make it compelling so that it stands out from the crowd so much that people will be clamouring to get it.
Not everyone does paid search well. You need to look at how the experts do it to understand how to make it an effective campaign and reach a wider audience than you originally anticipated.