The Essence Behind Google AdWords Campaign
September 13, 2017
Article Overview10min read
Many marketers prefer PPC marketing because it brings high value customers and low cost per acquisition. Launching a Google AdWords campaign is exciting and at the same time nerve wracking. If you are new to the game and just starting out you may be worried about the whole process. What you need is easy to know steps that will not just help you create a fabulous campaign but also set it up in such a way that makes it profitable.
Google AdWords campaigns are powerful when managed properly. One of the most important aspects of setting up a campaign that is large and wide as AdWords is you need a checklist. It is similar to buying the key ingredients to bake a cake. If you miss out on even one, you know the cake will not get baked properly.
What is your customer demand? You need to be certain there is a search volume for the product and service you are offering. You also need to test if the keywords you plan to use are actually being searched for by your audience. A simple analysis on Google will tell you if and how often people search for a particular keyword. This will help you determine which keywords to use and which ones to eliminate.
Run through your keywords list one final time to determine which ones will bring you profit. This will help you drop the keywords you are certain won’t make much of a difference to the campaign. Run these numbers before the campaign starts.
Competitor intelligence means reducing the risk of running the same keywords that your competitors are using in their AdWords campaigns which are performing well. Many competitors have already tested for their AdWords campaigns and optimized keywords, you can always check to make certain you are not running with the same ones.
You need a powerful selling point. What should customers buy from you? What is the compelling reason you plan to give them? What are the core strengths of your business and why do customers feel drawn to your brand? You need to talk to customers and listen to their viewpoint. Determine what they like about you, what they wish you could change and what makes them loyal to the brand.
You need to make your offer irresistible. The Google AdWords campaign should standout from the crowd. It should be believable, valuable and with a reduced risk. Remember, people are scared of getting ripped off so it is up to you to make your audience believe that you are sincere in your efforts and the offer is completely genuine.