Common PPC Advertising Mistakes To Avoid
September 13, 2017
Article Overview10min read
When it comes to pay per click marketing, wrong decisions can cost you. Your whole campaign can suffer as a result of mistakes you can easily avoid. The goal is to make you aware of these mistakes so that you can avoid them.
Before you get started, you need to know the fundamental basics. You need to have a solid grasp of PPC marketing. Not every PPC manager understands this, they just jump start on a campaign and it is only when they are halfway through, the realization hits. Yes, it is a trial and error process but it is possible to figure things out quickly. Familiarize yourself with terms like keyword types, bid adjustments and ad ranking so that you don’t feel lost in the middle of the campaign.
Do not make assumptions, use data instead. It may be tempting to use automated software programs, however, with automation you are not in complete control of the campaign. This is your Google AdWords campaign, you cannot leave it to the software to do its job. Use proper data to determine how to run your campaign. This will give you a better understanding and insight into how things work.
Avoid spending too little or in all the wrong places. Many marketers spend too little because the truth is campaigns are risky. At the same time spending in the wrong places will also not get you anywhere. Monitor your budget so that it is easier to be ahead of things. Do not narrow down your targeting options, it only means fewer people will see it and you will not receive the impressions you need.
Use keywords correctly. They should be used in the appropriate circumstances and with much clarity as possible. The right type of keywords will trigger an audience. The ineffective use of keywords will not target the right people. Keywords which are not too exact and not too broad are a good place to start.
A general ad copy is uninteresting. Make your ad copy compelling, intriguing and fantastic. Draw your customers in, make sure you reach your targeted audience, the people who will benefit from the product or service. The keywords in the ad copy need to make sense, they cannot be used as fillers. A Google AdWords agency can give your copy a concise look so that your audience knows what to expect.