Build The Most Effective Google AdWords Campaign
September 19, 2017
Article Overview10min read
As much as there are free tools around to help you market your products and services, it is always more effective when it is paid advertising, and something you have put in your creativity into with a specific focus. It is the best way to drive traffic to your site. The issue is that many other companies and competitors end up using similar keywords. You need to know how to standout from the rest, and this is where expert knowledge comes in useful.
Many people limit geographic targeting to a brick and mortar store. Even with an online store, it is a good idea to consider where your constituents live. If you are yet to figure this out, take a step back and consider buyer personas. Why advertise for people uptown when your audience lives in the suburbs. At the same time, if you want to reach international buyers, breaking up geographic areas will make a significant difference.
Set up a budget
Setting up a budget is the next big step. You need to set aside enough money to run the campaign but not overspend or under-spend. If you want more control with your campaign you can set the bid manually to obtain clicks. This means once your budget is spent the ad will stop displaying. Once you have understood the basics of running a Google ads campaign you can set it up as an automatic system.
A fascinating ad copy
The most important step is writing your ad copy. It is the ad copy that will either pull in your audience or push them away. The ad will convince prospective buyers to click. As much as you want people to click on the ad, you also want people to buy from you. Remember, clicks are important but so is selling your product or service.
Your Google AdWords company will use the space you get for your ad carefully and meaningfully. It should be intriguing and interesting at the same time. Many ads have a timer which says, buy now or miss out, for instance, you can state that the first 50 people get 10% off. Buyers nowadays look to benefit when they buy something and you should focus on this aspect of marketing. Appeal to their senses, make them feel like they are benefiting from buying your products or services