Brilliant Facebook Marketing Tips To Increase Brand Awareness
July 11, 2017
Article Overview10min read
There are a lot of questions related to Facebook marketing lately. Is it in decline? Are marketers still using it? However, with 1 billion users, it is a platform that will never really go away. While there are multiple social media platforms out there, Facebook still holds the #1 spot. It can be a game changer if used the right way. Facebook is appealing because everything takes place in real-time. There is deep engagement and interaction on Facebook, something you cannot find on other social media networks. There are millions of brands currently using Facebook, so how do you make your brand standout? Let’s look at some brilliant strategies used by the big names.
With over 10.6 million likes on its Facebook page, Taco Bell has connected with its followers on all its social media platforms. They have shared images of their products, used a branded hashtag #onlyintheapp and used their “Live Más” slogan. They include a menu in almost every one of their posts, which looks tempting and entices customers to eat at their restaurant. In recent months Taco Bell introduced a new mobile ordering app which increased their social media presence considerably. The company incorporates dry humour and lighthearted nature to get people to come to the restaurant because it all sounds natural and not forceful. What they want to do is to get you to enjoy a memorable dining experience, and their social media profiles prove it all the way.
Nike is one of the biggest names in the world and has a massive marketing budget that other companies can only dream about. Yet, they don’t over-emphasize things on their Facebok page. They don’t oversell their products. It is a household name, yes, however, they too have their own competitors. Adidas is not going to sit back and watch Nike take away the lion share. This competitive nature doesn’t make Nike appear forceful. They have a very strong presence online and continue to maintain it, ensuring their brand image resonates throughout their social media platforms. One way they differentiate from other competitors is by showcasing the research that goes into making their products what you see in the market. They also target to different niches, and have different product pages for each of these products.
With people all over the world glued to their devices from Smartphones to reality TV, you find people have a hard time going outside. Nature Valley wants to change this. They promote a healthy lifestyle and get people to go outside to enjoy the world around them. Not look at the world from the point of view of a Smartphone. They posts pictures of outdoor activities and exercise tips, it is all focused on the beauty of nature. Nature Valley acknowledges people are not going to go outside leaving their devices behind, so they attempt to incorporate technology by playing to this need. Fans are encouraged to share their activities and healthy lifestyles. There is a gallery of the most stunning and breathtaking photos. This is to keep the idea of get out into nature at the back of your mind.