Top Facebook Advertising Tactics Used By Brands
June 22, 2017
Article Overview10min read
A top Facebook advertising strategy will get you in front of your audience. Let’s look at some powerful tactics that will help you motivate segments of your demographic.
In 2013, the way businesses viewed Facebook changed when Facebook formed partnerships with Epsilon and Acxiom. Suddenly, Facebook began to know lots of things, and became experts in many fields. It was not just about Candy Crush or Farmville any longer. Facebook advertising was given the power to reach to go well beyond your own database and tap into other programs and match against your individual profiles. This insight into purchasing behaviours led to Facebook advertisers using different kinds of data to target different segments of the audience.
With broad subcategories in the purchasing behaviour, businesses can now break down based on not just online but also offline transaction based data. With limitless options businesses need to get in there and explore.
Certain types of campaigns are created specifically to sell to people who are experiencing a major life changing event. For instance, a flower shop will sell to people who are celebrating birthdays, anniversaries, weddings, graduation. Relocation services want to get in front of an audience that are moving or relocating to a new home. This is a unique parameter and one that can target people at various points of their life. Once you get in front of your audience, you have the opportunity to increase loyalty.
Facebook introduces algorithms every now and then. Many marketers become afraid of the unknown and find ways to beat it. The key is to understand it. Understand what Facebook is aiming to convey in its new set of rules and find ways to work around it.
Make your image the headline. In an insanely fast paced, crowded newsfeed, you have seconds to draw your audience in. Give them an image that makes clicking all the more worthwhile. Choose your image carefully and optimize it for mobile users as well.
At the end of the day, your goal is what matters. All the engagement, conversations and discussions should somehow lead back to your conversion goal. How can you make your offer stand out? Or ensure prospective customers continue to see your offer, amidst the daily noise on Facebook. An effective way is to add a shortened URL around the text, image or offer. Make your headline potent, believable and attractive. Showcase the offer for what it is. Do not go overboard with the message, it has to convey realness and authenticity.