Why Facebook Ads For Local Businesses Work?
July 21, 2017
Article Overview10min read
Do you have a local business you need to promote? Are you looking for a more cost effective, easier way to promote it? If you’ve advertised on Facebook before but didn’t find success or feel like you threw away a lot of money, then you need a step by step guide to go back and do it, and you will success the second time around.
For people who buy things locally and frequently, the first place they go to is no longer Google. However, many businesses still attempt to stick to the old rules and list on Google predominantly thinking that people who buy locally check on Google first. If folks are buying frequently, they will go to the nearest place and buy it. When you need to target a local audience and drive them to your page, while at the same time target them with online ads, Facebook is the place to do it.
With Facebook advertising you can target based on location and demographics. You can target a single city or town. This means your ad will show up to a very specific group of people who may be interested in your business.
You can target people who have purchased from you before. You may have had one off purchases, but since these people showed an interest in your product or service, you should try re-marketing tactics and attempt to make them repeat customers.
Offer something enticing to your customers. Local businesses need to have a great offer if you are to target prospective customers. Many local businesses struggle with Facebook ads because their offer is less than great, just mediocre. An incentive may tempt your audience to step in, pick up the phone, make appointment or fill in the form. Running an ad to promote your business is no longer enough, millions of other businesses are doing the exact same thing. Your ad needs to stand out from the crowd, an incentive or offer will make it do just that.
Have limited time offers, these work well for local businesses. Limited offers make people feel like they are about to lose out on something, and this is the very feeling you need to create. You can say, for instance, limited seats available or only for the first 50 customers, do not miss out!