Selling Digital Products: How to Create, Market, and Profit in the Digital Era
Sep 20, 2024
Let's start:
Selling digital products opens a world of low-overhead, high-margin revenue opportunities. Start by guiding readers through the ideation phase, explaining how to identify demand, research popular digital products, and evaluate their potential market. Dive into product creation, with tips on developing content-rich e-books, interactive online courses, and digital resources like templates or graphic bundles.
Offer a breakdown of platforms that suit different digital products, from Udemy for courses to LemonSqueezy for design resources. Cover strategies for pricing, where to test competitive pricing models, and how to use tiered pricing for increased value perception. Discuss marketing approaches like leveraging social proof, building pre-launch email lists, and using content marketing to establish authority in their niche. Close with CRO tips specific to digital products, such as offering limited-time discounts, creating scarcity, and using testimonials to boost conversions.