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What’s The Future Of Online Marketing

Ali Soudi - Head of Digital Marketing

Ali Soudi

Head of Digital Marketing
Google Adwords Management

Article Overview

10min read

If you are an online marketer, you may wonder what the future holds for your business. With new trends being introduced every few months, marketers can get overwhelmed trying to keep up with the latest technology and software. However, one thing you need to do is to keep ahead, as marketers you need to know the biggest marketing trends in order to capitalize on them.

The world is changing and online marketing seems to be daunting to many business owners. It shouldn’t be. Business owners should feel more in control than before with countless information at your fingertips. Online marketing is user friendly and will help businesses reach new audiences and stay ahead of serious competition.

Online video is an element of future online marketing. Advertisers are offered video options by Facebook and Bing, and online video ads are growing by the day. Statistics reveal vide marketing will account for 69% of traffic in 2017. More people will view brands positively after seeing online video ads and YouTube is second only to Facebook in its viewing capacity. How can businesses use video marketing effectively? Provide your audience with relevant material and easily viewable content. You can promote your online video ads using social media and invest in mobile focused marketing.

Digital advertising will experience major transformation. Full screen pop-up ads and interstitial ads will reduce dramatically. Viewers get tired of ads that direct them to pages that have no relevancy in what they are searching. If these ads are going to retire soon, how can businesses reach customers through online marketing methods?

You can reach your audience with subtle promotions instead of in-your face advertisements. Use click-bait wisely. Consumers click on headlines mostly out of curiosity. Engage in this curiosity, but do it wisely.

The most exciting innovation in online marketing are apps, they win hands-down! More and more consumers seem to prefer mobile devices, changing the digital marketing landscape completely. Mobile users spend 90% of usage on apps. Apps receive higher visibility in downloads, which in turn will rank your business higher. Apps are user friendly and more suited to a small screen. Also, voice based search results are on the rise which saves users time and energy when performing searches.

With numerous digital trends making the cut, online marketers need to aim at mobile users. Businesses should utilize well developed apps or develop your own to beat the competition. It is crucial you be aware of the latest changes taking place in digital marketing and adapt accordingly, if you are to make any headway with potential consumers.


Ali Soudi

Ali Soudi

Head of Digital Marketing
Google Adwords Management
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