What Businesses Need To Know About Instagram
April 6, 2017
Article Overview10min read
Instagram is a global platform with over 500 million active members. Out of this, 60% of these users log in on a daily basis. It is only second to Facebook as the most engaged platform. These are just statistics. How can businesses get on-board?
Since 2012, Instagram has changed pretty much in its landscape. You get new features, changed algorithms and so much more. Instagram is a visual advertising platform, and if used correctly, it can be very powerful. Let’s look at the biggest opportunities for businesses considering Instagram advertising.
Since Instagram introduced business accounts, they offer analytical insight much like what goes on with Facebook. Customers are offered the contact button on the profile page to get in touch with the business, anytime they want.
Instragam offers photo and video which allows you to create your own advertisements and to target your followers’ news feed. Very similar to Facebook advertising, businesses can span the advertisement across both platforms and control them.
Instagram marketing much like Facebook now orders the posts you seemingly care about to appear first. For instance, the ones audiences engage with the most. This means if you are new to Instagram, you can create a small yet organic reach for your business. Once you start using plenty of hashtags, your Instagram advertising campaign will eventually take off.
You can share stories throughout the day through photos and videos. At the same time, it is important to note you don’t overdo ‘sharing the moment’ memes. You can start a live story, or showcase an array of smaller stories. The live story bit is fairly new but it gives businesses ample opportunity to make announcements or hosts live Q&As.
Businesses can conduct Instagram contests and giveaways. These features are not only a crucial part of an Instagram marketing strategy, they are also vital to keeping your audience from getting bored. People have short attention spans and cannot stick to something for too long. The one way businesses can keep followers in your fold is by giving them something to get excited about.