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How To Enhance SEO With An Effective Website Structure

Ali Soudi - Head of Digital Marketing

Ali Soudi

Head of Digital Marketing
Search Engine Optimization

Article Overview

10min read

If you want to rank high on search engines, site structure does matter. The better the structure, the higher the ranking can be. If the pages are jumbled or disorganized it may not appeal to users. To achieve site excellence you need to be careful and intentional with the structure.

Many times, marketers overlook site structure. It is a crucial aspect of SEO performance but only a handful of webmasters understand what it means. Site structure is important to enhance SEO so here are some tips on how to develop a SEO friendly site.

Remember, the better the structure the greater the user experience. It should be something that is logically put together to help visitors find what they are looking for. This conveys a cognitive satisfying experience for your users. At the same time, the more appealing your users find the site, the more it appeals to search engines. Your site is often ranked by Google using information from searches. If the site has low CRT and dwell time where visitors don’t bounce and your site is able to retain their presence, it will lead to improved rankings.

A good site will provide sitelinks. Sitelinks have a SEO advantage because they increase the site’s navigation ability and point to the most relevant information. In addition, sitelinks increase reputation of brand, user trust and click-through rate. How does your website get sitelinks? It’s not like you can issue a request to Google, instead you are awarded sitelinks based on site structure. It is very unlikely your site will receive links if the structure is poor.

A good site structure also offers crawlers easier access to index the content. While crawlers don’t discover everything, crawlers have an easier time indexing with a strong site structure.

Site structure requires intentional design, careful thinking and accurate planning. The structure should be well thought out before the site is designed. It cannot be some random and haphazard thought process, there should be a clear goal when putting together your website. Remember, a SEO company will help you follow a good site structure.

Ali Soudi

Ali Soudi

Head of Digital Marketing
Search Engine Optimization
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