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Video Ads. Google Adwords Has A Secret That Can Benefit Businesses

Ali Soudi - Head of Digital Marketing

Ali Soudi

Head of Digital Marketing
Google Adwords ManagementServices

Article Overview

10min read

If Google AdWords are key to generating leads and sales for your business, you may have started noticing how competitive keywords have become in recent years. As a result running a traditional Google AdWords campaign doesn’t come cheap. If you haven’t yet discovered an ads video, here is a great opportunity. In Google AdWords video there is less competition for keywords and it costs less. All of this sounds good, right? How can you run a successful video ad for your business?

How can you display video ads? Google AdWords management enables you to showcase your ads in YouTube search results and Google display networks. This is different to a traditional Google AdWords campaign setting, where the video ads can be targeted using a demographic to reach a particular audience. The targeting options are still the same; however, the biggest advantage over Google video ads is you can control who sees it and who doesn’t.

Advertisers are charged only when a viewer clicks on the ad. The biggest strength is advertisers are provided feedback on who the viewers are, where they are from and what they like watching. This data can be interpreted to make informed decisions about keywords and whom to target. Ads can play on YouTube at the beginning, middle or end. Viewers are given the option to skip the ad if they wish. If the ad is shorter, marketers are charged only if the whole ad runs. In the case of a longer video, you are charged once it hits the 30 second mark.

Here’s how you can create a great video ad. A good performing video ad can provide the viewer with real value. Take pizza for instance. Do you want to watch a pizza video that offers step by step instructions on how to make great pizza or a video that is more intent on selling you pizza? Many would prefer the one on how to make pizza. Your video needs to be all about engaging an audience. What does your audience want to learn from the video? This is what you need to target.

A shorter video is more effective. People have short attention spans and have no time to indulge in lengthy videos. Also, longer videos can get boring after a while. It should be short and snappy, full of meaning. Short videos less than 50 seconds perform better than longer ones.

Focus on specific keywords when creating videos. The right audience needs to see the video; it will not convert otherwise. Even the greatest video on earth will have no impact without the right audience. Constantly test keywords, and remove ones that are not performing properly. Create keyword groups and have videos for specific keyword groups. Do not make generic videos; it will serve no one well.

Ali Soudi

Ali Soudi

Head of Digital Marketing
Google Adwords ManagementServices
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