Top Tips To Increase ROI On Your Google AdWords
July 13, 2017
Article Overview10min read
Marketers are always looking to raise the edge on their AdWords campaigns to increase the returns. While there are dozens of ways to do this, what are some techniques that may be commonly missed by AdWords managers? If you want to have the biggest slice in your pie, you need to rely heavily on acquiring the proper ingredients.
Target customers who fall within your budget. In PPC marketing, you need to first understand who can buy your products and services. This is your target audience. There is no point in targeting people who cannot afford what you sell. You need to target according to income level. Income levels can be targeted automatically or manually. A local business should go through all the places in the area to figure out profitable customers. Customer type and category can be selected manually. The automatic way is more suited to national campaigns where you can find your target audience through the campaign’s location groups on the menu.
Don’t forget to remarket. Generally, campaigns that lump together customers from all traffic sources may have income disparities. Once again, you need to separate people who can afford your products and those who may not be worth the clicks. Remarketing your campaign allows you to separate the two groups.
Use Dynamic Keyword Insertion in your ad headline. This allows users who type in words related to your keywords to be able to track you. While this may not bring you the best of leads, overall, it will certainly give you some good leads that are likely to convert. The user is made to believe it is some kind of ad they are clicking on. A sense of false reality is created. How do you decide if DKI is suitable for your Google AdWords campaign? Do not use it on ads that are not performing well. If it is a poor converting group, DKI is known to make it worse.
Remarketing display ads remind users of what they have already read or a conversation they may have had. What you need to do is to follow up. Effective remarketing is all about initiating a conversation that has already been had. Make a stronger impression of the ad each time the same visitor sees it. Add a few more features and benefits to make it more wholesome.
The success of Google AdWords is based on ad frequency even more than reach. No boxer has won a match by just punching once. It took several punches and multiple rounds for Muhammad Ali to be crowed the boxing champion. And so it is with Google AdWords marketing. While playing to your prospects is imperative, it works only if it is spaced out properly.