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A Step By Step Guide For Small Businesses On Best Facebook Tactics

Ali Soudi - Head of Digital Marketing

Ali Soudi

Head of Digital Marketing
Marketing On Facebook

Article Overview

10min read

You are a small business, you don’t have an in-house marketing team or the fancy titles that come with it but this doesn’t mean you can’t rock your Facebook page. Do you know there are one billion active Facebook users who log in on a daily basis? You can certainly get a small bit of that portion. With such incredible numbers at your fingertips, it is up to you take advantage of such a massive potential. Do not miss out on this opportunity. Small businesses need to learn how to put your Facebook advertising efforts into practice.

The approach you take may be different to one by a large corporation. However, this too can be taken to your advantage by crafting personal relationships. Since you are working on a smaller scale you may have more time to interact and communicate closely with your Facebook followers. When it is done on a more personal level, audiences get immediately drawn to it. Audiences crave personal contact and feel valued and appreciated when a business takes more than just an impersonal approach to the relationship.

Do not get overwhelmed thinking of how to conquer Facebook marketing, instead learn to masterfully build your Facebook page one step at a time.

First, you need to get your page seen by people. Maximize your brand power by making certain the basic fundamentals are met. Show off brand personality by having a picture, logo and theme. Write a short description to describe the business. Think about the call to action. What do you expect your followers to do when they visit your page?

You need to know your target audience if you are to reach it. Who is your audience? What do they like? Learn as much as possible about your audience so that it helps you use the proper tone and technique when posting on Facebook. Think like your audience before you post anything. Frequent places where they visit, get inside their heads and learn things they care about.

There’s free engagement at your fingertips. Now get creative with it. You can start sharing right away. Attract audiences by balancing the type of content you offer. For instance, you can pose questions, surveys, contests, videos, photos, behind the scenes and tutorials. Capture your audience by humanizing your brand. Make it feel relatable and show them you are also just a regular person.

Provide local content to your followers. As much as you aim to move outside of the demographic in search of followers who are not local, don’t forget about the ones that are. No one likes to learn of an enticing offer only to find that Facebook page does not cater to locals. Give your followers in the business area an incentive if they visit your Facebook page and connect to your users through their location by providing details to where they are.

Ali Soudi

Ali Soudi

Head of Digital Marketing
Marketing On Facebook
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