Every Business Needs To Know These Social Media Statistics
March 14, 2017
Article Overview10min read
Social media statistics keep floating around from time to time and if you pay attention you will notice it reflects the evolution of how social media has changed our culture. For many, it has become the foundation of how your business connects and communicates with its customers.
This may not come as a surprise, but out of all websites, Facebook is the one that is visited the most. Now, think of the consequences of not being on Facebook. It is true that a decade ago, Facebook wasn’t even rankled in the top ten, however, things have changed dramatically since. And it has become the social media platform of all platforms. Statistics reveal 74% of customers rely on social media when making a purchasing decision. You can be certain that Facebook was a big part of this decision making process.
For businesses that are still getting the hang of how social media management works or how to use it, understand that the biggest influence on search rankings come from Facebook shares. This impact does have an effect when it comes to your rankings. A social media agency can optimize your social media networks by providing compelling content to give prominence to your brand.
You will find Twitter is a platform that offers recommendations and suggestions. If your business is being recommended by people, it is likely you need to have a presence on that particular social media platform yourself. Statistics say 53% of people offer recommendations on particular brands and products through Twitter.
YouTube currently has 800 million active users. They each spend at least 15 minutes on YouTube every day. If they are watching videos, why not let them watch your videos. Become part of the video culture. Post candid moments on video, for instance, if your company is celebrating a work anniversary or an employee’s birthday. Customers love to delve deep into what the business is up to. It offers an interesting and humanizing approach of how you operate behind the scenes.
Instagram is now the most engaging social media platform, particularly amongst young students and young adults. 5 million images are uploaded daily onto Instagram. Instagram shares the inside scoop through amazing visuals. It is time for your business to take advantage of this massive potential and maximize it to bring visibility and recognition to your brand.
56% of followers check Facebook everyday. This means you should check your Facebook profile daily as well. This will help you reach the maximum people, even outside of the standard demographic. However, don’t overdo the interaction. It should be well balanced, meaningful and fresh to keep your consumers coming back for more.