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The Best Social Media Marketing Tactics To Take Your Business To The Top

Ali Soudi - Head of Digital Marketing

Ali Soudi

Head of Digital Marketing
ServicesSocial Media Management

Article Overview

10min read

With so many social media tips and tactics out there, you have to wonder which ones actually work. There’s a flood of information on social media but not everything is viable or effective. If you want to understand how the pros work social media, here are some expert tips on getting it just right.

Try Facebook offers as a way to attract high quality leads to your social media platform. These types of ads are not similar to Facebook ads. You can set these ads on the Facebook page directly. Although they can be used for various promotions, using them as offers will give you the best conversion rates.

A social media company will strategically combine all digital marketing platforms. Whether you use SEO, Google re-marketing, social advertising and search advertising then you are combining the best of everything. You are using Facebook to increase awareness of your brand, you are buying keywords and you are using Google re-marketing to target people who have seen your site, at least once. Most businesses dabble with incomplete analytics. Avoid this mistake, make Google and Facebook both look better than what it really is.

Have your business up on LinkedIn. A LinkedIn business page is a great way to increase brand awareness as well as reach your target audience. Most companies prefer a private profile on LinkedIn, however, by promoting and managing your brand you increase visibility exponentially. At the same time, you can add pictures, documents and videos to the profile page.

When it comes to social media marketing, you need to identify the desired outcomes. Before jumping from platform to platform, test your current strategy and see how well it works on one platform. Also remember, social media efforts are not all the same. From brand maintenance, to reputation management, community building and influencer outreach you will need different approaches for each element.

Become the expert of your field. Something interesting that has occurred in the last couple of years is people are very impatient. If they can’t locate what they are looking for, they become frustrated, so they keep jumping from site to site. People are not willing to hang around, they want to move quickly to the next interesting thing. If your website is a go-to source, you can bet people will be flocking to it all day long.

Ali Soudi

Ali Soudi

Head of Digital Marketing
ServicesSocial Media Management
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