Be Unique

Top Social Media Ideas To Market Your Small Business

Ali Soudi - Head of Digital Marketing

Ali Soudi

Head of Digital Marketing
Social Media Management

Article Overview

10min read

A small business owners struggles with resources and time. Statistics indicate small business owners feel twice as stressful when running a business compared to the bigger corporations. If you’ve felt limited funds and manpower have set you back in terms of advertising your business, here are some top ideas to market it using social media management.

Social media is massive. Currently, Facebook has over 1 billion active users every month. Twitter tweets out 35,000 tweets per minute. This means you have a ready made audience at your fingertips. Now, you need to find a way to connect with them. First, get onto social media platforms. Start using them right away. Create business profiles on at least three networks, and with time you can determine if you want to get onto anymore.

Once you find your target audience, share content, images and other interesting and useful information that will resonate with your followers. There is no point in posting things that have no relevance to your brand or its customers. You have to create one good social media marketing strategy that works for your target audience. It will be a worthwhile investment.

Go through a popular brand Twitter page and see how it all correlates, one with the other. For instance, if you visit the Twitter page of Starbucks you will see everything on it has something to do with coffee. It is a very specific strategy. And for coffee fans it doesn’t get any better than this. It is all useful, relevant, exciting and comes full circle.

Organize your efforts for it to have an effective long term impact on your brand. It makes sense you spend up to a month planning out your next move than spending a few hours each day for the next year. This is a good time to create an affordable social media management strategy to help you connect with your audience.

Your social media agency will help make your content diverse and compelling. It is not that people want something new everyday. They want something different. It can be the same thing just done differently, and with a unique touch added to it. You can use common formats like blogs, videos, images, infographics, vlogs and graphs.

Add your own voice, it portrays authenticity. Add your personality to your social media platforms. It will make you stand out from the rest of the competition. This is what a small business owner needs to do; you need your brand, however small, to still appear fresh, authentic and unique all on its own.

Ali Soudi

Ali Soudi

Head of Digital Marketing
Social Media Management
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