Be Unique

Simplify SEO With These Six Steps

Ali Soudi - Head of Digital Marketing

Ali Soudi

Head of Digital Marketing
Search Engine OptimizationServices

Article Overview

10min read

All everyone seems to talk about is search engine optimization. SEO is something you have to learn, understand and then put into practice. The problem is not everyone knows where to start. With all the information flowing on keyword research, backlinks, SEO optimization it can be overwhelming to know what to do. Also, it is the job of a SEO specialist and you are a marketer. What you need is behind the scenes secrets on making SEO simple. You want leads and interested customers. Here’s how a SEO agency gets it done.

While you may not be so lucky to target a super popular keyword, you can get to the top of result pages for your target audience. For every product and service, there are people looking for it. This is the niche you want. May be they saw your business card from somewhere, came across your social media profile or even met you in person. In all these instances, your audience will not type in general keywords, instead it will be specific keywords to find you.

How do you ensure your not competing with stiff competition for unique keywords? If you are not researching for general keywords, you need to do a check for unique keywords. Just type in the keywords you plan to use and see if it has already been taken. It is not competitive phrases you should be targeting, because the companies that have used it would have worked really hard to get to the top. Phrases which are less competitive, on the other hand, would not get listings right on top which means it is still available for you to use.

Optimize title tags. Title tags are titles of web pages. They usually appear at the top of the browser in the blue area. You may think they are not important, however, they factor in when it comes to search engine optimization. To write effective title tags, include 1 keywords and a descriptive phrase to let the visitor know what your page is all about. Whilst you may not get massive traffic from this strategy, you will certainly get everyone looking for those specific terms.

You need to optimize your content as well. As much as you optimize the rest of the web pages, do not forget about the content. Don’t go crazy yet. Yes, you need to capture leading search engines and the hearts of the people. Do not incorporate heavy handed strategies. Write naturally and let your visitors get a glimpse into your business.

Get your SEO company to craft compelling meta tags. While meta tags won’t get you ranked on top, it will certainly have an impact on your traffic. The meta description is a little text which appears right below the link. The more interesting, engaging and intriguing your meta description is the more likely visitors will click on it, just to have a read through.

Ali Soudi

Ali Soudi

Head of Digital Marketing
Search Engine OptimizationServices
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