SEO Tips You Will Be Surprised To Learn About
March 21, 2017
Article Overview10min read
There seems to be a lot of fluctuation when it comes to SEO. This is not just from Google but also how consumers search for information. What you need are productivity practices on how SEO works.
First and foremost, your SEO agency should create lots of keyword groups. Let’s look at why you need to create more than just one group. Keyword groups usually reflect products, services, marketing campaigns, features, segments, geographies and messaging. Keyword groups are good comparisons for your internal marketing efforts and to monitor and analyze competitor movement.
If you take time to create groups, you can look at how to group your content. Each group of keywords gives you a different angle to present to your audience. This allows you to make comparisons and determine which keyword group attracts which audience, and which creates better traffic for your website.
How is your keyword activity? You have to watch out for positive keyword activity, and decreasing keyword activity. This gives you an idea which keyword combination is hitting the right content. This helps you determine the needs and interest of your audience. Your SEO Company will be able to rank your keywords more appropriately after a thorough analysis.
What keywords are your competitors focusing on? You can focus on competitor keywords and corresponding content to see what their audience is being served.
Touch up older content. This is a missed opportunity by many marketers. There are countless visitors who enjoy current content so much they go back and review older posts. If your older posts appear unpolished this can certainly be a turn off. Avoid this from happening. Polish up older pieces and revamp them as new and fresh content.
Links are a successful part of any post. Links increase trust and credibility. Search engines look at links on your pages in order to identify the relevancy of the content. Create internal links at every given opportunity to link back to previous content. This SEO tactic is known to generate more traffic to a website. Furthermore, website navigation and page authority will improve.
Find an influencer your audience will listen to online. When it comes to SEO, an influencer will certainly help you get more people to visit your website. People trust influencers and will take the time to read, share and comment on articles and blogs. It is ideal if your influencer is an expert in your subject matter, this gives authority to the content you publish on your website.