Be Unique

How To Rock Social Media. Real Life Companies Spill The Secrets

Ali Soudi - Head of Digital Marketing

Ali Soudi

Head of Digital Marketing
ServicesSocial Media Management

Article Overview

10min read

Different businesses use different tactics when it comes to social media marketing. Some may use it to market products and services, others distribute content and still others start off without a structured plan and end up not making any use of it. Before your business dives into social media, it is important your social media company has a proper plan in place. What is your end goal? How often do you plan to use it? What will you use it for?


Here we look at real life companies on their effective social media approach and why they would recommend it to other businesses.



Braintree is based in Chicago, is a division of PayPal and specializes in an online payment system for ecommerce businesses. The approach they take is to engage and listen to their followers. The whole team aims to benefit from online communication starting with the HR team to the production unit. The company takes time to analyze and understand its audience, how they interact on social media platforms and tailor the message accordingly. As a B2B company, Braintree doesn’t make decisions based on social media, however, they use it as a tool to reflect the culture of the business.



From the start eBay has been very active on social media platforms engaging with followers, encouraging discussions and promoting dialogue. The company fully embraces social media and has produced an inspiring social shopping system. It is a customized approach used on different platforms. The approach is how to meet different communities made up of customers, business partners, investors and others. The company recommends that others consider both a short term and long term social media strategy and approach each platform individually.


Honest Tea

An organic tea company based in Maryland, USA has a very personal approach to social media. It is usually consumer-driven and aimed at brining the consumer and large enterprises closer in business dealings. They frequently engage with followers, educate them and respond to inquiries immediately. Followers are heavily involved and offer opinions on new products and this information is taken back to the meeting room.


Whole Foods

Whole Foods is a supermarket chain in America featuring healthy foods. The perspective of the company is customer first. The goal is to provide customers with the information and resources they need before telling brand stories. There are experts who will find the resources that are most useful to the customers. The core goal is to distribute content that resonates with an audience. Whole Foods believe the ultimate end game of social media is deep engagement and making the customer feel valued. This is what other companies should do. Ask yourself what matters to your customer and make that your approach.


Ali Soudi

Ali Soudi

Head of Digital Marketing
ServicesSocial Media Management
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