How Remarkable Offers Can Increase Conversion Rates
May 29, 2017
Article Overview10min read
Increasing your conversion rate is not as easy as changing your ad copy. Hoping for a conversion bump is something that requires every marketer to dive into deeply and understand the analytic.
Here’s how you lay the groundwork to maximize your conversion rate. It is not just about which colour buttons your visitors are likely to click on, it is more about the great offers you have in store for them. When someone offers you something, you want to accept it, or feel obligated to do something back. This is the secret behind increased conversions; your offers need to be remarkable, so much so, your visitors will feel compelled to take it.
Know your audience
You may have heard the phrase, know your audience, and it may go right over your head because of the number of times you’ve heard it. However, there’s nothing of greater importance for any marketer than knowing your audience. After all, people are visiting your site with a goal or purpose. It may be to purchase or simply obtain information.
Keyword research will help identify the keywords your visitors type in when searching for your product or service. Search topics that may interest your audience, visit forums, groups and Q&A sites to understand what precisely people are talking about.
Offer useful resources
Once you understand what your audience is seeking, create useful resources that perfectly suit their requirements, For instance, this could be in the form of tip sheet, tools, research report or even a webinar. This all depends on what type of business you operate. It may be something that already exists like specific content. And yes, offering free and useful resources will make people feel you are a likely expert on the subject.
Firstly, your resources must have a clear objective. Make it relevant and specific. It cannot be illegible. Users need to know exactly what they are getting when they click or download your free offer. If you plan to put this offer on the landing page, it should be free of anything that may distract or cause anxiety to your visitors. Do not ever confuse your audience. Marketers feel the more they add, the more expert-like they will appear. This is false. Less is more. Confusion will cause people to leave or click on the wrong thing. Conversions can be given a massive boost if you stick to doing simple things. Finally, make certain you deliver on your promises, this is the only way you can gain trust and credibility.
Once you’ve got the perfect offer, it is time to steal the show. Whether your offer is traditional, conventional or modern, you need to set the stage. For instance, in the case of a Facebook ad, statistics reveal most adults login to Facebook multiple times a day.
Once the offer is crafted promote it on social media, mention it in your profile page or if you are active on Youtube you can insert a video into the offer. Another fun way to market your offer is through a guest post to amplify its benefits. In addition, you can touch on the offer yourself or have a link in the author’s bio.
Leverage the offer through a competition or contest; this can be done through your blog. It will help you capture email addresses of blog readers as an added free asset. Once you’ve proved to your audience your offer is too good to resist, sit back and relax. The hard work is accomplished. It is now time for your audience to generate in return.