Promote Your Content On Social Media Using These Powerful Strategies
Article Overview10min read
With a perfectly crafted blog post, SEO optimized and well researched keywords scattered in all the right places, you expect it to take the blogesphere by storm. However, you have to watch dejected as the article you spent hours creating is not having the impact you feel it deserved. Even the most epic piece of content requires promotion across various channels. You can no longer sit back and hope it takes off all on its own.
With the right strategy and effort you can promote your content on social media platforms and watch as it gets a life of its own.
Create unique posts for different social media platforms. You may have limited resources and time and creating a unique piece for each platform may seem like a challenge, but it will be well worth the hard work. You will have fresh content wherever your audience may land. At the same time, each social media network comes with its own set of rules and regulations which means what works on one platform may not work on the other, even in terms of content. For instance, your Facebook audience may be interested in more context-based content, while the twitter crowd may prefer awesome visuals and to the point content.
Remember, it is not the number of followers you reach out to rather it is the type of followers. For instance, there are advocates. They are the faithful, loyal band of customers. These people will like, retweet, share, comment on every post and photo. You can always offer them value in return by creating a newsletter or weekly roundup.
Optimize posting time. Create a schedule around how often your followers are on social media networks. You can also run a week’s experiment to figure out which days and times work best for your audience. A schedule will help you determine when the clicks and engagement take place.
Write a great social media headline. Provide value in the headline, this maximizes the potential of reaching not just your audience but to demographics outside of your audience. Here are some tips to create a fantastic headline,
Let your viewers imagine a better life
Make bold claims
Customize different headline for different networks
Increase the viewer’s curiosity
Make it sound personal
Make it emotionally appealing
A social media company will utilize a call to action. Call to actions encourages your audience to take action, whether it is to like, share or engage. It is important to remember you need to fit CTAs naturally. Make them creative, original and genuine.