Why Your Business Needs A Profitable Google AdWords Campaign, And How You Can Create It
Article Overview10min read
It is exciting to launch a new Google AdWords campaign. There’s a fear and exhilaration at the prospect of finally getting it done. What are some of the things on your checklist you need to pay attention to, before moving forward?
First things first, customer demand should be on top of the list. Your customers need to be looking for your product or service, this is the only way a Google AdWords campaign will be effective. So before you create it, take a look at this very thing. Determine customer demand by checking if the keyword is searched on Google. If no search exists this means this phrase is not being typed in or no one is interested in it at the moment. Second, if the word is being searched analyze who is searching for it. Would the customer be interested in purchasing from you? What is the customer looking for? What is their intent?
You need to look for keywords that will make your campaign profitable and will likely convert customers. A Google AdWords agency will avoid going after keywords that give you no chance of making high returns.
Who are your competitors? This is commonly referred to as competitor intelligence. In most industries, marketers have already tried and tested keywords, they have figured out what works and what doesn’t. You need to be one step ahead of the game. Look at competitor’s ads, what do they incorporate to make it resonate within the market? How can you do better? Can you take it one step further? What differentiates you from your competitors? Focus on your strengths.
Have an irresistible offer. You need to offer something so compelling that your customers cannot refuse. You need to make your customers feel like they would be missing out on something if they don’t take up your offer. Your product and service must have value. Your customers should feel what they are paying for the product is worth the money. Clearly define the value so that your customer doesn’t see the price tag standing in the way.
The offer should also be believable. You may have seen unbelievable offers often advertised. These offers are too good to be true, and customers see right through them. Make it believable and fabulous, but not to the point people start to be skeptical.
No one wants to get ripped online, and this is something people fall prey to often. Minimize the risk in your offer, for instance, have a money back guarantee. This takes away the risk and puts your product or service in a good place. People are willing to try something out when they know they can always ask for their money back.