Modern Web Design At Its Best
May 9, 2017
Article Overview10min read
Every year, new web design trends and styles begin to appear. Some trends when incorporated with intention will tell a story about your company. While there are hundreds of new trends that emerge from time to time, it is not necessary you include every element to your web design. However, a web design company incorporating useful trends will improve visitor experience.
Most businesses use a particular typography to help customers identify them from the rest of the pack. With larger and visually appealing fonts to choose from, designers can have their pick. Unique typography makes it easier for brands to distinguish themselves from their competitors. Typography uses one trend that directs visitors from one page to the next. Typography can subtly hint to your visitors about the brand image, who you are, whether it is fun or serious, informational or functional?
Large images or hero images will create an engaging visual experience in the user’s mind to scroll through further. Large images can be placed in the background and help visualize the story you want your visitor to know about the business. It intrigues and encourages people to pay attention to what is in front of them. Hero images are useful because they give users a good website experience. When someone visits your website, you don’t know where they are coming from or what device they plan to use. When it’s a powerful image in the background, no matter where they come from it will create a strong visual message.
Videos in the Background
Videos add something unique to your website. Have videos playing in the background. They can tell a significant story which you might otherwise need to explain in words. A visual story sounds more appealing than one told through text. Background videos can entice visitors and allow them to understand key points about your brand. In addition, brains process videos 600,000 times faster than text. Videos, unlike text, are consumed quickly and appear effortless.
Most websites have a long menu option. The advantage of a long menu is visitors can go to wherever they want. The disadvantage is it is time consuming. Hamburger menus or hidden menus can change this. Make the navigation easier and less busy for visitors. This creates a good and useful experience, enticing visitors to return or stay on your website a little longer. The hamburger menu will make it distraction free and users can find the information they want minus the hassle.