Looking To Make Your Google AdWords Campaign Profitable?
January 30, 2018
Article Overview10min read
You want to start a new AdWords campaign but fear is dominating your thoughts. However, you are also excited at the same time. So let’s get down to the nitty-gritty details. First and foremost, you need an AdWords campaign checklist. It is similar to a step by step process of mixing those ingredients carefully to end up with a deliciously-baked cake.
Customers need to be looking for your product and service. Before the Google AdWords agency helps creates your first AdWords campaign, verify if there is a search volume for your offer.
Here’s how you determine if customers are searching for it. The keyword will be searched for on Google. If the word or phrase is not being typed there is no point in marketing it. Next, figure if there is an intent in the search. In addition, if the keyword is being searched, will people buy your product and service? And lastly, can you afford to market this particular keyword?
Your list of keywords needs to make sense before it is finalized. The keywords should have a likelihood of being profitable. Analyze these numbers before money is further spent on the AdWords campaign.
Who are your competitors?
Once you are confident of the keywords you can afford you need to leverage competitor intelligence. Who are your competitors, what Google AdWords campaigns do they run successfully and what keywords ‘with intent’ do they use?
Your offer needs to be irresistible. What can you offer that is so compelling that your customers would want to take immediate action? The offer should be valuable, even more so than the price. People will not buy anything they feel is not worth their money. The offer should go above and beyond the value of what they pay to purchase it. An offer should be believable, if there is even the slightest bit of skepticism then you have failed in giving customers what they want. Everyone is afraid of risks or getting ripped off. Minimize the risk by having a money back guarantee. Attaching some kind of guarantee to the offer will make customers be willing to open their wallets and give you their money.
Call to Action
If customers are taken up by your offer there should be a call to action. Make it strong, but keep the action simple. Don’t expect your customers to know what to do. Not everyone has the time to connect the dots. You have created an irresistible offer, now be crystal clear in your instructions.