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The Latest Changes On Instagram Every Marketer Needs to Know

Ali Soudi - Head of Digital Marketing

Ali Soudi

Head of Digital Marketing
Marketing On Instagram

Article Overview

10min read

If you are not up to date on Instagram trends, it is certainly time to do something about it. Changes can be the difference between success and failure for your business. Let’s look at the most recent Instagram changes that may have an impact on your business operation.

Did you know the length of video has increased? Be ready to share longer Instagram videos as part of your Instagram advertising strategy. Instagram has rolled out the video time limit from 15 seconds to 60 seconds. You can use a photo library or shoot the video from your Instagram application. This allows you to share a video with more content, meaning and purpose. Businesses can benefit from longer videos, having the opportunity to showcase your brand, product or service. Longer videos allow you to repurpose content, for instance, you can start showing videos from other media networks. This means you can share a video that is relatable to your brand, and followers will certainly find something like this useful although it may not directly be one of yours.

Now you can view to see how many people are watching your video through video views. Look at the view count and you will see the number of views and likes. This gives you an idea of the number of people you reach and you can compare it to the number of people who actually engaged. For instance, if you see that a hundred people watched your video but you only received a handful of likes, it may mean your video didn’t resonate as well as you hoped it would. It is time to change the video.

A call to action is a significant element of an effective Instagram marketing plan. A call to action pops up when a user taps the photo ad. If you have set up the Instagram ad, you can direct users to your website through the photo ad.

Your Instagram ad can be linked to your Instagram profile. When someone taps the profile, the call to action will be placed on the top of the profile. However, this takes place if users go to the profile first and tap it before they tap the ad.

Instagram news feed does not appear in chronological order. Stories on your news freed appear if they seem the most relevant to you. It is not based on engagement, but what Instagram thinks will be important to you. If you want to see specific people’s posts often, for instance, like an influencer in the industry ensure you follow them and engage with them frequently. This means you don’t miss out on any important posts and images posted by people and businesses that interest you.

Ali Soudi

Ali Soudi

Head of Digital Marketing
Marketing On Instagram
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