Be Unique

Here Are Instagram Overlooked Techniques To Gain Popularity For Your Brand

Ali Soudi - Head of Digital Marketing

Ali Soudi

Head of Digital Marketing
Marketing On InstagramServices

Article Overview

10min read

All businesses want to be popular on social media platforms. The job of marketers is to find this popularity. There are common techniques people use to gain social media popularity, and there are other techniques that often go unnoticed. Let’s look at some of the overlooked techniques to broaden your Instagram marketing strategy.

Using hashtags is not enough. Conduct keyword research on them. You need to find the highest traffic and most relevant hashtags. This may sound like SEO, and yes there is some similarity there. Hashtags for Instagram are keywords in SEO. So you need hashtags that get targeted the most. What you need is engagement and hashtags provide it. In addition, ensure you don’t pick generic hashtags, for instance, like #knowyourself. These are common and can be found everywhere.

Give your audience something to feel inspired by. When people are inspired they feel good. They also like people that inspire them. You can inspire with relevant and modern day quotes, timeless words and modern day heroes.

Give away nice gifts. This is becoming an insanely popular technique but not one that marketers are making enough use of. Yes, it may cost you to give away a prize in the short term; however, in the long run it will only gain you a bigger audience and a better recognized brand. People love to get stuff, and prizes are a great way to show your audience you appreciate their engagement with your brand.

Lifestyle marketing is making new waves as an extremely appealing feature. We all have a curiosity about another person’s life. We want to know what they do inside their houses, and away from the public eye. Celebrities use this technique to their advantage and give their fans a glimpse into their world. We like to live our dreams through rich people, world travelers, famous actors and fashion consultants. You can rack up tons of likes and follows by featuring lifestyle pictures. Yes, you may not be a celebrity but it doesn’t have to be extreme for people to like it. Just some normal people enjoying life!

Posting a few selfies is another trick. Selfies offer a close look at everyday life. However, make selfies personal, it gives your audience a glimpse inside the real you.

Comment on photos of your audience as part of your Instagram advertising strategy. Liking their photos is not enough. You need to comment in order to engage with them. Instagram statistics indicate there are more likes than comments. Capitalize on this feature, the more you comment the more your audience will see that you have an interest in their lives as much as they do in your business.

Ali Soudi

Ali Soudi

Head of Digital Marketing
Marketing On InstagramServices
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