Here’s How You Can Increase Traffic And Sales On Your Website
March 16, 2017
Article Overview10min read
If you’ve been wondering why your website is not getting the traffic it needs, you will need to look at how to resolve this issue. Many businesses make common mistakes when it comes to web design and development. It is not so much about having a website, rather the kind of website you have is what makes the difference. A website’s main goal is to draw traffic, keep the visitor’s attention and convert them. Let’s look at some ideas on how to increase website traffic and sales.
More and more people are on their mobile devices and access the internet on the go. And since Google has expanded mobile friendly as a ranking signal, websites need to hurry up and figure out the mobile element of websites. It is time to design a mobile friendly website that is if you already don’t have one. A mobile friendly website will target users on various devices, this means you can reach audiences outside of your niche. This is a great potential for businesses to take advantage of, and your web design company will help create a mobile friendly website.
If your website is slow to load, potential visitors may leave before they get a real feel and look around. A web development company can help you design a fast loading website that will give your visitors an opportunity to take a look at what you have to offer. Remember, people’ attention span is at a minimal these days; they are not going to stick around for even a couple of minutes until your website is ready to load.
If new visitors are coming to your site but somehow you are missing getting proper information from them, you may be losing out on potential leads that could convert them into buying customers. It is time to setup email marketing. Engage them with promotions and discounts and in exchange ask them to sign up on an email form.
Have a search box. People can get frustrated when they have to scroll through searching for a particular product. Add a search box so they can find exactly what they are looking for.
If you are having a hard time expanding your social media following, add social media icons on your website and encourage customers to visit your profiles. Social icons are easy to spot and may encourage customers already on your site to pay your social media networks a visit.
Not all first time visitors are convinced of the credibility of a business just because they visit a website. Show them that credibility by making your site authentic and transparent. Provide telephone numbers, physical addresses if any and approved business seals.