How To Increase Social Media Conversions
Article Overview10min read
So you’ve built a small following on your Facebook and Twitter pages. Your audience is becoming more and more interested in your content and starting to engage with the brand. What is your next step? Where do you go from here?
Social media is a very powerful tool and if done right it can become your secret weapon to lead conversions. This post talks about how to increase clicks and conversions by your social media company.
In order for social media marketing to be effective, the key is in your overall content marketing strategy. Your social media platforms are where you distribute content of good quality and value to your audience. How do you optimize leads for conversions? First, you can link blog posts to a relevant landing page, second, use strategically placed signup forms for visitors to sign and third use gated content on social media channels.
Your content needs to be entertaining and unique to each platform. You should craft content that is interesting to different platforms using different approaches. Don’t expect the same content that appears on your webpage or Facebook profile to automatically start drawing in visitors, you will be disappointed when it doesn’t happen. If you want people to notice your content and take action, you need to do your part. Create a social media marketing strategy which takes effort and hard work.
Linking to your content isn’t the only thing you should do. Yes, links do generate leads and conversions but many businesses use social media channels as more as RSS feeds. You can use links to your content that will draw in an audience. Make it entertaining and interesting, it should be something fresh and unique. Each social media platform is powerful in its own way and will bring your company benefits.
Social media offers easy proof. It is a tactic to ease the minds of worried customers. Social media comes in the form of updates, reviews and even word of mouth marketing. It is a key player in social proofing your business. Audiences trust reviews and recommendations because most of the time they are unbiased and genuine. If your customers are happy, word of mouth works. Get your followers to share their purchase on all social media platforms, and you will soon have people with a deep interest in converting to potential customers.
Here’s what you do to expand beyond your audience. Add an intriguing headline, offer a great deal, discount or incentive.