The Top Most Benefits To Grow Your Business With Google AdWords
November 16, 2017
Article Overview10min read
Many marketers believe Google AdWords is limited to running ads, generating leads and acquiring revenue. Yes, this is certainly part of it, but it’s not as straightforward. While you may be concerned at the prospect of investing in Google AdWords, the results are transparent and instantaneous.
Faster than SEO
One of the biggest benefits of Google AdWords is that it is quicker than SEO. While both are search engine marketing strategies that results in increased traffic and leads, an AdWords campaign is known to work faster and get you that much coveted ranking on search engines. Why are Google AdWords more effective?
– You can target multiple keywords
– You can run the campaign or turn it off whenever you wish
– Ads at the top receive good visibility
While targeting traffic through organic sources is still imperative to your online marketing efforts, AdWords offer you a more immediate chance of driving traffic and acquiring leads. In addition, it is a transparent platform so you can see in real-time what is happening with your ads.
Increase brand awareness
Aside from boosting traffic and increasing clicks and conversions, you get to tell people about your brand. As much as you aim to increase awareness through SEO, you should also use Google Ads to establish your brand name.
Email marketing is a popular marketing strategy for every business. In 2015, Google AdWords was integrated to Gmail ads so that marketers can reach potential customers through email marketing.
Connecting through your website
Google AdWords offers one of the coolest benefits of connecting with website visitors. If you have people who have visited your website once but have not purchased anything, re-connecting and re-marketing is a great way of reminding them of how they can benefit from your product or service.
Measure your performance
On Google AdWords, you can measure your performance unlike in traditional advertising such as radio, cable television or newspapers. With a Google AdWords campaign you know exactly what has happened.
– Who clicked on the ad
– How many clicks generated leads
– How much traffic your website received
– Which keyword brought in the most traffic
This data helps marketers understand what elements of the ad worked and what didn’t. A Google AdWords company can help to tweak the campaign, until optimal results are achieved.