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Can I Grow My Business With Facebook?

Ali Soudi - Head of Digital Marketing

Ali Soudi

Head of Digital Marketing
Marketing On Facebook

Article Overview

10min read

Facebook was created in Mark Zuckerberg’s Harvard dorm room back in 2004, where he wanted college going students to connect to each other. It later expanded to other colleges and today it has over a billion people connected all over the world. Mark very unlikely gave thought to what Facebook might become. It is now a global phenomenon, a business platform amongst other things. Today, you wouldn’t find a business that doesn’t have a Facebook page. Statistics show there are 645 million views in an average week on Facebook’s local business pages.

Facebook marketing doesn’t need much introduction; however, businesses still seem to be testing the water gingerly when it comes to putting up their businesses for all to see. If you are still trying to figure out how it can help you grow your business, here are some useful tips.

Content is king, however, content needs to co-exist within a community. It is not like you can publish content when there is no one to read it. What your business needs is a supportive community. To attain this, you need to bring your followers into the fold. There has to be constant engagement on your Facebook page. Before you start publishing, grow your community. Next, promote your brand; this is to gain trust of the people in your circle. Once your brand is established, you can write all you want. Once people have learnt to trust you, they will be happy to read what you publish.

Did you know that 35% of Facebook followers like freebie pages? People love freebies or anything that remotely looks like it is free. You can start by offering a freebie or sample, and once your followers get a taste of it, they will be only too happy to buy even when they have to spend money.

Grow your followers using Facebook contests. It is less about the contest and more about engagement. Keep your followers from getting bored; make your Facebook page exciting. Give your followers something to look forward to. The contest itself is a simple trick, but the excitement and anticipation that comes with it will keep everyone on their toes.

Offer discounts and you will see your Facebook page increase in its followers, likes and shares. A recent study revealed 40% of followers preferred a Facebook page that offered discounts. Here are some ways you can give away discounts or coupons. For instance, a discount can be offered if your followers like a page, or like a product, share content and so on.

Ali Soudi

Ali Soudi

Head of Digital Marketing
Marketing On Facebook
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