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How Useful Is Facebook Live Video Streaming For Businesses?

Ali Soudi - Head of Digital Marketing

Ali Soudi

Head of Digital Marketing
Marketing On Facebook

Article Overview

10min read

Businesses of all sizes are able to tap into video marketing through Facebook live video streaming. Even the smallest business can build a community, increase brand awareness and nurture relationships. If you are smart and savvy, you should know that you can conduct customer research using Facebook live.

It is also a great way to humanize your brand. More often than not, customers feel left out of the loop when it comes to their favorite brand. They like to feel included and be part of the game. And a video would do just this, it means your audience can look at you and hear your voice. A video connects people to a brand much more than just words. Just like any technology, it is not so much about the technology itself but what you can do with it. And Facebook live is something businesses can make use of to maximize your advantage in social media.

If you have struggled with fresh ideas, then you have come to the right post. Businesses everywhere are constantly inundated with extensive information on how to run your business. However, the biggest question business owners have is not how to run it, but how to use something for growth.

Video marketing has shifted the landscape in marketing and communications. The concept that everything needs to be perfect, be it a blog post, podcast or video no longer exists. We live in an imperfect world and marketers have started to embrace this imperfection. You cannot wait until every little detail is perfect. Else, your competitor will be miles ahead of you while you still bite the dust.

Your Facebook marketing strategy can broadcast Facebook live in real time. You no longer have to spend time creating fancy videos. It is all live, real and authentic. It is not about attaining the perfect look, but making it appear natural. You can let your message appear on the news feed of your followers.

Here are some benefits as you broadcast a video live. You know who is watching your video, their names, comments and so on. The video is then saved to the timeline as soon as it is over. You can share the video, tweet it, send it with a blog post or delete it altogether.

What is live streaming all about and why should you incorporate it into Facebook advertising? It is about connecting and communicating with your followers. It transcends marketing limitations set by traditional communication. If it were you, what would you remember most? A video where you are part of the conversation or an interesting read-up?

Ali Soudi

Ali Soudi

Head of Digital Marketing
Marketing On Facebook
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