Facebook Advertising, The Art Of Getting More Clicks
Article Overview10min read
More and more marketers are turning to Facebook these days in the hope of racking up a new audience. According to the B2B community Facebook accounts for nine percent of digital ad spending. It comes complete with a massive built-in audience which can be accessed at anytime if you use the right techniques. On average, people spend up to 40 minutes per day on Facebook. Marketers want clicks to be qualified and likely to convert. The question is how can you get more clicks?
When targeting your demographic, you have to narrow down your audience. The ads need to be displayed to the right crowd. As much as there is a massive demographic out there, not every person in this demographic will be interested in buying your product or service. Don’t give into the temptation to widen your audience unless there is a specific reason why you should do so.
Images are a huge plus when marketing your Facebook ads. This doesn’t mean you put up any old image. The image should have relevancy to the brand. The image should be something that grabs the attention of your audience. You want them to eyeball your ad. Use plenty of contrast to do this. Make your ad pop with brighter colours on a light background. People are known to respond to an ad which has other people in it, particularly smiling people. It creates an emotional connection and this is what you want. The more emotionally connected people are to your ad the more likely they will consider buying from you. An emotional connecting also leads to increased trust.
Experts will tell you to use images of good looking people. Our eyes are automatically drawn to attractive people. It may sound vain, but it certainly factors in when aiming for clicks.
Many Facebook marketers when starting out with a Facebook strategy attempted to use stock photos. They are cheap and free. However, as of late, Facebook experts recommend using something other than stock photos. Stock photos are better for blog posts or articles, but for Facebook ads they are generally not advised. Use real images that create a real connection to get more clicks.
Once you have your core audience and the perfect image, you need to create the best headline for your Facebook marketing campaign. The words you use in your headline are incredibly important. Statistics indicate 8 out of 10 people read headlines, but that only 2 out of 10 read the rest of the ad. The headline should be short and specific and it should directly target your offer. There should be no confusion whatsoever, and the call to action should be crystal clear.