In-Depth Approach To An Effective SEO Strategy
September 27, 2017
Article Overview10min read
Search engine optimization simply put is a set of practices to help your website reach the top on search engine results. Did you know what over 75% of users don’t click beyond the first page of search results? It is quite clear from this that users trust search engine results. There are only a handful of alternatives for users to decide on in the first result page that appears on search engines, and your online presence can positively impact your overall business.
SEO is crucial because customers will learn to trust the business based on search engine ranking and optimization.
SEO is completely data driven. This is its strength. You can identify when something is working or not, and you know when it goes right or when it goes wrong. The first step is to determine your digital presence, the current position and analyze the strengths and weaknesses. This is referred to as a web visibility audit.
Knowing your competitors is an important element of SEO. You need to understand your competitor positioning, ranking and strategy so that it helps you build a more effective and wide reaching plan. While it doesn’t make sense to compete with a business that is constantly ranking on top, it certainly pays to dive deep and assess the key success factors to create a realistic campaign.
Analyze keywords and phrases your audience show an interest in or use to search for similar businesses. Do a keyword audit to help you understand how keywords are scattered. SEO is no longer about ranking a bunch of words, it is the present and future of digital marketing. When considering keywords, you should take into account the following,
– The meaning of the word and the context it will be used in
– Geo-location, language
The real optimization starts once you have a clear idea about your customers and competitors.
Your biggest concern should be putting things together. On-page optimization should be dealt with first. A comprehensive SEO strategy will create content to suit the customer’s needs, get inbound links and make the navigation process simple and easy.