How To Avoid These eCommerce SEO Errors For Your Web store
November 29, 2017
Article Overview10min read
It is common knowledge that marketers think that by listing numerous products on an eCommerce website, it will instantly bring traffic to your doorstep. This is not the reality. These are common eCommerce SEO errors made by marketers which should be rectified immediately.
There are many online gift stores or clothing stores that do not have product description which puts an end to any opportunity your page would have on appearing on the top of search engines. Give your page a chance by adding text description of all listed products. The descriptive content should be neatly aligned with the purchasing decision, at the same time test the word count. Too much would not help your cause either.
Some online stores use text description from manufacturers, this is a common eCommerce SEO error. As a result of non-unique content, you are bound to get penalized or filtered by Google. Always create fresh content so that there is no chance of duplicate content or your website ranking getting kicked down as a result of it.
70% of buyers will look for product reviews online, they would rarely buy anything without seeing something positive said about the particular product. You will be missing out on a chunk of an audience if your website doesn’t have proper reviews. Also remember, product reviews are usually unique content so create a page and get your customers to talk about your product.
Consider the demands of keywords that customers are searching for and optimize your product page based on this demand. Another common eCommerce SEO mistake marketers make is promoting a page no one is searching for.
Avoid duplicated title tags. Use unique title tags for all your products. If you sell numerous items of the same brand creating unique title tags would be difficult. You can always use unique key phrases instead.
An SEO agency will make the customer experience a priority. This is the golden rule. Your store should be useful and convenient. And if your customers find it unique and good so will the search engines. The sign that Google sends them to your page is clear when customers spend a lot of time on your online store and less time clicking back on search results pages.