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How Content Marketing Has Evolved In The Last 5 Years

Ali Soudi - Head of Digital Marketing

Ali Soudi

Head of Digital Marketing
Google Adwords Management

Article Overview

10min read

Content marketing has evolved significantly to the point that traditional media is now struggling as more and more companies come on-board when they recognize the value of  content. Content marketers have a potential goldmine on their hands to target customers not just in your niche group, but even outside of it.

What began as a buzzword is now one of the coolest new things in online marketing. Brands can see how effective content marketing really is. With tried and tested disciplines and strategy, you can now determine what works and what doesn’t. This paves the way for brands to fully understand how content marketing benefits your business, and how you can maximize your ROI in different departments. Now you can find content recruiting and content training as part of content marketing.

The biggest change is how businesses perceive content marketing. It is now the foundation that drives growth in your business, delivering value and revenue.

The second biggest change is how content marketing allows brands to tell their story. Everyone loves to listen to a good story and you can tell an awesome story through a content marketing platform. As a result, content marketing has received more attention than it did 5 years ago. Of course there is strong competition and one way to combat this is to find your niche and own it.

In the early days, it was a mad dash to put up content. If you were not publishing blog posts on a daily basis, your blog was doomed to die. However, today, it is all about quality. The role of content marketer has changed. Content marketing is more focused and disciplined. Content marketing is more creative than it ever was. It is not only the tools and processes that get you through. It is also creativity.

You cannot afford to publish less than believable blog posts. People are much smarter and more internet savvy than ever before. They would know if you were publishing content as a way to keep your blog from completely shutting down. Empty words and fillers no longer entice anyone. Audiences want real creativity, emotional intelligence and a fresh perspective.

Content marketing is now a driving force in conversion.  Content marketing and journalism are inextricably linked. Content marketers need to learn the ropes of journalism, putting all egos aside. With so much noise in words these days, it is time to make your content relevant. It should be informative, engaging and entertaining to say the least. You need definitive pieces of content to establish your brand’s reputation as a leader in content marketing world.

Ali Soudi

Ali Soudi

Head of Digital Marketing
Google Adwords Management
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