Can My Business Actually Benefit From Social Media?
Article Overview10min read
It is a well known fact that businesses both large and small are clamouring to make social media a part of the overall marketing plan. And yes, most businesses do benefit from it. The first point of contact is no longer the front desk receptionist. It is more often than not social media whether it is Facebook, Twitter or Instagram. Being on social media is almost expected of businesses in this day and age. However, some businesses till remain hesitant and want to dig deep and do their own research. Here are some tips on how social media can benefit your brand.
Consumers in general do quite a bit of research before they buy something. Unless you are a top brand in the world, your business will be scrutinized and subjected to a pros and cons list by consumers. Statistics indicate 30% of customers do their own research and to even have an opportunity or claim a spot, your business needs to have social media visibility.
Social proof is one of the best resources and a powerful tool to serve your audience. Some of the opportunities to garner social proof include likes, comments and followers. You need to have a well thought out social media marketing plan to increase followers and expand your audience. This is all part of establishing social proof for your potential customers.
Did you know that users spend up to 90 minutes on social media platforms everyday? Think about the potential audience you have at your fingertips. Facebook, for instance, has over 1 billion users with Twitter following closely behind at 700 million. These people are a part of your target group. Social media offers user based targeting as a way for your business to stay on the minds of consumers and potential leads.
Social media allows for good customer service. Like any brick and mortar store that provides customer service which is imperative to their business, being online requires the same dedication. 35% of customers look for customer service support on social media and your business if it is to make any good impression should grab this opportunity with both hands as a way to offer help.
A social media agency will help your business increase conversions and boost sales. Many businesses find their leads through social media platforms. A few years ago a study revealed that 65% of consumers made a purchase as a result of being on social media networks.